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I’m back. While I was recovering some little bit of health and sanity after having my car totaled, I had time to think. And what I thought about, in between the recurring nightmares, was about The Deepening. (Fancy that.)

Focusing on ‘purpose’, I started with The Deepening’s defined goals — to get people who aren’t yet addicts to explore the wonderful world of adventures available in fiction, and to promote great fiction to that ever-widening audience of folks who already enjoy it.

So, who is our audience?

Readers.  

And, since we’re promoting reading and listening to fiction, we have to offer the fiction we present on The Deepening for free as a reward to folks who take time from busy lives to visit and explore.  We at least have to offer it for free for a certain length of time before charging for it.  That gives folks incentive to come back regularly…so they don’t have to pay for the content they’re enjoying.

And who benefits from our promotional efforts?

Again, one could say ‘Readers,’ because they find good books to read here, but, also, it’s the authors and publishers whose works we promote who gain a great boon and benefit, because we’re advertising them and their books…which means that folks are buying their product. And I have proof that folks are buying the books we promote.  That means that The Deepening works. That makes me quite happy.

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